2.7 Product Video
Your team will create a product demo video that will briefly demonstrate and explain your working smart device prototype and its web app. You'll include the video in your team's product marketing website.
Create a script and narrative storyboard for your team's product demo video, which should be about 1-2 minutes in length. As necessary, tailor the video content to your target users, as represented by your team's persona. Be sure the video will be clear, concise, engaging, and professional.
For the script, be sure you'll show and explain what the smart device and web app do, as well as the value they provide to users.
For the storyboard, decide which types of camera shots will be most effective for the different parts or scenes in the video. When necessary, be sure to capture close-up shots of the smart device or web app to show important details.
Use your script and storyboard to practice the video.
The person(s) that will act and/or narrate should practice what they will do and/or say.
The camera person should practice capturing the camera shots using different camera movements (tilting up or down, panning left or right, zooming in or out, etc.).
If your team can record the final video (and its audio) in one continuous take, you'll avoid or minimize the need to edit the video.
Record and finalize the video.
If necessary, record additional takes.
If necessary, edit the video to finalize it (cut and splice scenes, add titles or captions, add narration or background music, etc.).
Upload the final video to a site (such as: Google Drive, YouTube, etc.) that will allow you to embed (or link to) the video in your team’s product marketing website.
❏ Deliverable
Submit a link to your team's product demo video for its smart device solution.