# 1.6 Value Proposition

{% tabs %}
{% tab title="✓ TASK" %}
Discuss and create a [value proposition](https://docs.idew.org/principles-and-practices/practices/design-practices/value-proposition) for your team’s smart device concept using this format:

* For \[describe target users] who \[describe problem or need], \[name of product] is a \[describe type of product] that \[describe benefit or value].

Your team's value proposition is an “elevator pitch” that quickly communicates your smart device concept to outside people and helps provide focus to your team as you design, build, and evaluate your smart device.

### **❏ Deliverable**

Submit a document with your team's value proposition for your smart device concept.
{% endtab %}

{% tab title="➤ EXAMPLE" %}
**VALUE PROPOSITION:**  For homeowners who want an easier way to control their house's climate, **EcoStat** is a smart thermostat that learns your home routine and automatically adjusts your house's temperature settings to provide ideal comfort, energy efficiency, and cost savings.
{% endtab %}

{% tab title="★ RUBRIC" %}

| **✓- Below Standard**                                                                         | **✓ Meets Standard**                                             | **✓+ Exceeds Standard**                                                                                                                        |
| --------------------------------------------------------------------------------------------- | ---------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Value proposition is not clear or does not offer a compelling need for the proposed solution. | Value proposition is clear and supported by the team's research. | Value proposition is especially convincing and generates anticipation to see the rest of the project. The value to stakeholders is compelling. |
| {% endtab %}                                                                                  |                                                                  |                                                                                                                                                |
| {% endtabs %}                                                                                 |                                                                  |                                                                                                                                                |