1.7 Value Proposition & Features

Value propositions clearly define key aspects of your design that demonstrate it is a valuable and worthwhile product or service. It provides focus for the design of many types of services or products. Here is a template to get you started.

For [describe target users] who [describe problem or need], [name of product/service] is a [describe type of product/service] that [describe benefit or value].

As a team, review all of your work and discuss several possible design directions before settling in on one single value proposition. You will want this statement to be clear, concise, and compelling. It should be supported by your research and analysis up to this point. This is a good time to outline your intended features for the chatbot that you will be able to adapt as you move through your project. Here is a template to get you started.

❏ Deliverable A document or slide deck with your team's value proposition in large font, and a copy of your draft feature mapping.

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