4-7 Create Product Marketing Website
Most entrepeneurs or companies create a website to help promote and market new products. Sometimes this is done as a webpage on a crowdfunding website (such as Kickstarter, Indiegogo, etc.). Other times, this is done as a webpage or mini-site on a company website.
Your team will create a one-page product marketing website for your smart device solution, which will include your product demo video. This website will be made public to allow more people to learn about your smart device project.
YOUR TASK
Create and/or gather the content (text, images, video, etc.) for your team’s product marketing website. Be sure the content is clear, concise, engaging, and professional. Your website should include the following content (but you can determine the best order – and you can add other content if helpful):
Product Name
Value Proposition (could be shortened even further into a tagline phrase)
Functions and Features (what does product allow you to do, what benefits does it provide)
Tech Specs (list the inputs, outputs, etc.)
Video demonstrating use of solution
Image(s) of smart device prototype
Screenshots of web app
Names of team members and their project roles
Create a visual design for your team's one-page website that will be engaging, professional, and reinforce your product concept.
Generate and sketch possible ideas for the layout of the content on the webpage.
Create a wireframe of the final website layout.
Decide on the overall style for the website (such as: fonts, colors, etc.)
Use your content (text, images, etc.) and wireframe to build the website using a tool such as Google Sites (available within Google Drive – if needed, Google has a Get Started with Sites guide) – or code the website using HTML and CSS.
Include temporary placeholders for the product demo video and certain images (smart device, web app screenshots).
After the integration testing and product demo video are completed, add the video to the website, along with images of the smart device and web app.
Later, your team will conduct an evaluation of the website by testing it with users.
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